How to Slay Your Corporate Headshot (and Not Look Like a Hostage)

A professional headshot is your digital handshake. It’s often the first thing a potential client, employer, or business partner sees. A great one makes you look confident, approachable, and like you have your life together. A bad one... well, a bad one can make you look like you were just surprised by a loud noise or are being held against your will. Since your LinkedIn photo from that one wedding in 2012 isn't cutting it anymore, it’s time for an upgrade. A little prep goes a long way to ensure you get a headshot you’ll want to plaster everywhere.

1. Dress for the Job You Want, Not the Couch You Just Left

Your outfit is half the battle. This isn't the time for your favorite faded band t-shirt (unless you're a rockstar, in which case, carry on). You want to look like the competent professional you are.

Say Yes to Solid Colors: Loud patterns, crazy stripes, and big logos are distracting. We want to see you, not your shirt's mid-life crisis. Stick to classic, solid colors that compliment your skin tone. Jewel tones like navy, emerald, and burgundy are almost universally flattering.
The Neckline Narrative: A simple V-neck or a crisp collared shirt is almost always a winner. It frames your face nicely. Avoid turtlenecks unless you want to look like a floating head, and maybe save the super low-cut tops for after hours.
Fit is Everything: Your clothes should fit you, not a distant, larger cousin. A tailored blazer can add instant polish and structure. Avoid anything that's too tight (you'll look and feel uncomfortable) or too baggy (you'll look like you're wearing a fashionable tent).
Befriend Your Iron (or Steamer): Wrinkles are the enemy. They scream "I'm not detail-oriented," even if you totally are. A freshly pressed or steamed outfit is non-negotiable. Don't let a stray crease ruin your perfect shot.

2. Tame the Mane (and the Face)

Grooming is all about the details. It’s the difference between looking sharp and looking like you just fought a raccoon in a wind tunnel.

Hair Today, Great Tomorrow: Get a haircut or trim about a week *before* your shoot. This gives your hair time to settle and not look like it's in shock. On the day of, style it how you'd wear it to a big, important meeting where you're about to ask for a raise. Keep it neat and out of your face.
Makeup Magic (for Everyone!): Aim for a natural, elevated version of your everyday look. This isn't the time to experiment with that neon green eyeliner. A bit of matte powder is your best friend to combat shine from the studio lights—yes, even for the guys! A light touch of concealer can hide that spot that decided to show up on picture day.
To Shave or Not to Shave: For the gentlemen, if you're going clean-shaven, get a nice, close shave. If you rock a beard or mustache, make sure it’s neatly trimmed and looking intentional, not like you forgot where you put your razor.

3. Practice Your "I'm a Competent Human" Face in the Mirror

Posing can feel super awkward. The best way to combat this is to practice. Stand in front of a mirror and try out a few smiles. The goal is a genuine, confident expression. Think about something awesome—like a project you nailed, your favorite pet, or the fact that pizza exists. This will help your smile reach your eyes (the "smize," as Tyra Banks would say), which is the secret sauce to a great photo. It’s the difference between a friendly smile and a serial killer smile.

4. Your Photographer is Your New Best Friend

Finally, just relax and trust the pro you hired. A good photographer is also part-therapist. They've seen it all. They know the best angles, the most flattering light, and how to make you feel comfortable. They'll guide you, tell you when you have something in your teeth, and work their magic to capture you at your absolute best. Let them know if you have a "good side," but also be open to their expert suggestions—they might see something you don't!

Follow these tips, and you'll walk away with a headshot that's less "deer in headlights" and more "CEO in the making." You got this!